ELITE PAINTS - Rangiye Dao
Elite Paint is one of the leading manufacturers of paints and Varnishes in Bangladesh. The company is operating in this particular industry for about 64 years and it is one of the oldest names in the paint industry of Bangladesh. The founder of the Elite Chemical Industries Limited, late Mr. Serajuddin Ahmed started his business in a small scale in 1952. He was one of the most creative and educated entrepreneur in Chittagong. he was so foresighted person. He started his business with a low amount of capital and very few man power. After working few years with the colors he had a strong feelings people will love color in near future. So that he came up with the color variation. he have decided to create all the different and unique colors as he was foresighted person he knew people going to divert their liking into color variation from common colors. Elite Paint main vision is to be decorative with a low price. And the mission is to build a value of color of the world and make the life colorful. Elite Paint aspire to bring love among the people around the world. Elite Paint now have 35000 employer around Bangladesh. Now they have Branches in Chittagong, Dhaka, Khulna, Sylhet and Bogra. They have got ''best brand award 2014''.
Their Recent Campaign:
They did campaigning on Color fest ''Rodher Rong''. By this they tried to give a imagination of color of the sun in different weather.
They have their TVC for this campaign:
so basically the campaign tried to show how a color of a sun can make the difference of joy with a different color of a sun. here they didn't showed the quality but the color of life. Here the created value on colorful decoration in house and make the sense that different color contrast could be make in new way. they have shown more color brings the brightness and a single color make the muddy mode. They have varieties of communication process like TVC, Billboards, Facebook, Twitter.
Marketing Policy:
They tried their level best to increase the communication impact. Their most attractive advertisements is they mostly sponsor some painting competitions for children in different Residential Areas provide them their own color to paint, mostly they are in Chittagong. And the impact is huge. They get most of the clients from those area because they build good relations with the parents of their child through giving prices and through those events.
Now they also have joined in North South University ad makers bangladesh competition to market their brand. They are very much inactive in online marketing, they believe mostly in direct marketing or face to face showing the brand image.
LINK:
By those different and new way to market the brand is very much commendable. By their marketing way they have got new market place, Media coverage and advantage to get future customers. The three requirements for successful marketing communications is :
- Relevance
- Originality
- Impact
Elite Paint have got all this.
Their Threats and opinion:
They have some threats in the long run. They are not concern about the online marketing policies. they are not show for a few time in the market. Customer started to forget brand name. They also in a backward position for not making the TVCs'. They are just focusing on their present clients, which is harmful for a well-known company. Burger, Dulux they do TV advertising regularly which is very popular among people. But from this Elite Paint is in backward position.
References : 1. http://www.slideshare.net/Farhan1222/imc-plan-for-reviving-elite-paint
2. http://wikibusiness.org/search/?q=Elite+Paint+Chemical+Industries+Ltd
3. https://www.facebook.com/ElitePaintBangladesh?fref=ts
Nice!!
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